Privacy Policy

Guangmeng Global E-Commerce (Hong Kong) Limited ("we", "us", or "our") operates mobile applications including LuvlyPlay and Guangmeng Mall, as well as related websites. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our applications and services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our applications.

1. Information We Collect

1.1 Information You Provide

• Account information: name, email address, phone number, and password when you register an account.
• Profile information: shipping address, billing address, and profile picture.
• Payment information: credit/debit card details or other payment method information (processed securely via third-party payment processors; we do not store full card numbers).
• Order information: products purchased, order history, and delivery preferences.
• Communications: messages you send to our support team.

1.2 Information Collected Automatically

• Device information: device model, operating system version, unique device identifiers, and mobile network information.
• Usage data: pages or screens viewed, time spent in the app, links clicked, and interaction patterns.
• Log data: IP address, access times, and app crash reports.
• Location information: general location based on IP address; precise GPS location only with your explicit permission.
• Cookies and similar technologies: we use cookies and local storage to maintain sessions and remember preferences.

1.3 Information from Third Parties

• If you sign in using Apple Sign In or Google Sign In, we receive your name and email address from those providers.
• Analytics providers (e.g., Firebase) may share aggregated usage statistics with us.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account.
• Process transactions and send related information (order confirmations, receipts, shipping updates).
• Respond to your comments, questions, and provide customer support.
• Send promotional communications (with your consent, and you may opt out at any time).
• Monitor and analyze usage trends to improve our apps and services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Comply with legal obligations.

3. Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: third-party vendors who perform services on our behalf (payment processing, order fulfillment, analytics, customer support). These parties are contractually obligated to protect your data.
• Business transfers: if we are involved in a merger, acquisition, or sale of assets, your information may be transferred.
• Legal requirements: we may disclose information if required to do so by law or in response to valid requests from public authorities.
• Protection of rights: we may disclose information where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us at support@guangmg.com. We will respond within 30 days. Some data may be retained for legal or security purposes even after account deletion.

5. Data Security

We implement industry-standard security measures including HTTPS/TLS encryption for data in transit, encrypted storage for sensitive data, and access controls. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

6. Children's Privacy

Our applications are not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it promptly. If you believe a child has provided us personal information, please contact us at support@guangmg.com.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Correction: request correction of inaccurate or incomplete data.
• Deletion: request deletion of your personal data ("right to be forgotten").
• Portability: request that your data be transferred to you or a third party in a machine-readable format.
• Objection: object to processing of your personal data for certain purposes.
• Withdrawal of consent: withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at support@guangmg.com.

8. Cookies

Our websites use cookies and similar tracking technologies to improve user experience. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our services. We use:

• Essential cookies: necessary for the website to function.
• Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics).
• Preference cookies: remember your settings and preferences.

9. Third-Party Links

Our apps and websites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including Hong Kong and mainland China, where our servers and service providers operate. We take steps to ensure appropriate safeguards are in place for such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last Updated" date and, where appropriate, notifying you via email or in-app notification. Continued use of our services after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: